Can we really separate our personal life from our business? Not according to internet guru  Gary Vaynerchuk you can’t. Today, it’s just a cold hard reality that every person is their own branding channel and more than capable of broadcasting anything they want to the world at large via the internet. I mean it’s just as easy as sending a tweet isn’t it?  See @michaelbesson

Today everything you do and everything you write is pretty much out in the open till digital death do you part. Did you ever STOP TO THINK that everything about you will be on the internet for your kids’ kids to see???

So, if we say one thing and do another, sooner or later you’re going to get called out on it.

Unlike some politicians that can keep their customers for two, four or seven years despite their irrational personal lives, the rules of real business are somewhat different. For our personal brands to have substance, they must be consistent with our personal life.

It is dangerous to build a personal brand around a certain reputation or persona that may not be willing or able to live up to that brand.

That’s not to say that you can’t still do things right and have some crazed wacko blog........

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