Realigning Your Construction Company
Aligning Your Company to Where the Market Will Be
Article by Terry Kramer
There is a quote from the hockey great Wayne Gretzky that has been popularized over the years that relates to
strategic planning in the construction industry, “I skate to where the puck is going to be, not where it has
been.”
Over the years, a considerable volume of strategic advice has been provided to construction companies that
would guide their firms to sustainable success.. Many have followed through, but unfortunately far too many
companies like to keep their strategies on track to where they have already been, and not where they should be
going.
Doing What You Have Always Done
Let’s take a look at some examples of following strategies based upon past performance. Continuing to follow
past strategies can lead to:
1. Market Saturation: over-concentration on one type of project, building type, or customer industry
and then the market turns, leaving companies vulnerable. Some examples are:
a. school buildings within the educational sector
b. hi-tech plants within the semiconductor industry
c. or big-box stores within the retail industry
2. Relying on Poor Organizational Leadership: believing that the same Management Team that...............
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ProTech
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