Where Was Your Business Development & Marketing Plan?

Article by Terry Kramer

Now You’re Ready ?!?

The construction industry really missed a great window of opportunity within the past 15 years to develop Business Development & Marketing Plans while everyone was flush with profits, vision, personnel, and untapped customer potential.

Everyone now wants a Business Development & Marketing Plan designed in near record time that also yields signed contracts immediately. 

Aside from some unrealistic expectations in terms of timeframes, there is no problem in helping construction firms put together a game plan for work acquisition. But it’s time they did it right for a change. The piecemeal work acquisition efforts of the past must stop.

Do It Right This Time – No Shortcuts

In the spirit of last year’s NCAA basketball tournament, basketball legend & Coach John Wooden suggests that, "If you don’t have time to do it right, when will you have time to do it over ?"

The construction industry has placed bandages on its Work Acquisitions systems for years......read more 

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